Hi, I’m Andrew, but you can call me Drew. Im an independent brand designer with a background in hospitality, luxury and lifestyle brands.

I enjoy helping businesses figure out who they are and how that should be expressed visually. Every project starts with understanding the thinking behind the brand, then building an identity that feels true to it. The end result should be something that looks great, but more importantly, makes sense.

Over the last five years I’ve worked with hotels, restaurants, property developers and global brands, creating identities, websites and campaigns that feel considered from start to finish. Working across different disciplines means I can see the bigger picture rather than treating each piece of work in isolation.

Alongside branding, I work across digital, motion and AI. Whether I’m designing a website, creating a motion system or generating bespoke imagery, I use each tool to strengthen the brand rather than define it. Technology changes quickly, but good ideas don’t.

Luxury hospitality has shaped much of my experience, although I’m just as interested in working with businesses outside the sector. I’m drawn to people who care about what they’re building and want a brand with substance rather than decoration.

For me, branding isn’t about making something look expensive or different. It’s about creating something people understand, trust and remember.