A defining feature of Barcelona’s skyline since the 1992 Olympics, Hotel Arts had become a landmark in need of reinvention.

Our work began by turning a perceived tension into a strength. The hotel’s contradictions—urban yet beachside, grand yet intimate, business yet leisure—became the foundation 
of a new brand idea: “The Irresistible Composition.”

This concept informed every layer of transformation. Visually, it inspired an identity rooted in balance: Optima typography honouring classic craftsmanship, a palette drawn from sand, stone and Barcelona blue, and a signature line: Beautiful Contradictions Make the Irresistible Composition.